TARGETING A JOURNAL - WHEN & WHERE YOU SHOULD DECIDE TO PUBLISH?
If you do not publish your research you might as well not have conducted it! Research not published equates to research not conducted - a complete waste of time, resources, and money. Choosing a target journal can be a difficult task therefore many researchers are tempted to postpone this task until they complete their works. However, choosing a journal to target before you begin to prepare your paper is equivalent to setting yourself up for greater success and fewer challenges because of the following reasons: it enables you to tailor your writing to the journal’s audience, to format your paper according to any specific guidelines - which you may find on the journal’s website, and consequently, this saves you a lot of time and effort in the long run including giving you more time to secure funding for the publication costs of the journa l . So w hy publish in journal A and not journal B? Here are some few factors to consider while trying t...